Essays · long-form
Essays.
Long-form writing from the practice. New essays appear at the top; the older ones stay current.
$199 for the marketing, $5 for the science.
MyHeritage shows you 23 ancestral fragments. The raw file underneath has 700,000 markers. Here is how to read the rest of your own DNA in ten minutes for the price of a sandwich.
25 May 2026 · 7 min · 5 citedI run four practices. My business model is that I refuse to specialise.
A lawyer who builds software, a producer who reads Friston, a writer with two bar memberships. The orthodoxy says pick one. The numbers say something else.
25 May 2026 · 9 min · 4 citedPersonality tests written by accountants are not a science. Here is what is.
The Myers-Briggs Type Indicator was written by a mother and a daughter, neither of whom was a trained psychologist, in the 1940s. The personality science you actually want has six dimensions, includes an honesty axis, and has thirty years of peer review behind it.
25 May 2026 · 8 min · 5 cited